Hey team, Since ElementaryOS draws some inspiration from the OS X and MacOS UI paradigm, I think this would be a comfortable place for Mac refugees to start at. Since a lot of those users are often advanced users of tools and tend to believe in the concept of paying for things, they may be exactly the kind of end-users that Elementary wants to attract. Apple released quite a few models of Mac that incorporated 64-bit processors but used a 32-bit EFI. Most of these systems are now out of support from Apple, but the hardware is sometimes perfectly capable of running a modern OS like Elementary. In order to install Elementary on two such systems, both 2007-era iMacs with Core 2 Duo processors, upgraded to 4gb ram and an SSD boot drive, all I had to do was add bootia32.efi to the EFI/BOOT folder on the installation USB - that's all. The rest of the install was exactly as to be expected from installing on Apple hardware: holding the Alt/Option key after the start chime to run the installer, once installed and rebooted, open the AppCenter and install the wifi firmware under Updates which auto-detected the hardware (requires an Ethernet connection to install the update). So the short story is, why not add support for installing on systems with 32-bit EFIs? All it requires is the addition of a single ~600kb file to the installer ISO, and you suddenly support a significant chunk of hardware that some of your target users probably have kicking around on ancient versions of MacOS or laying in a closet somewhere.
btw, this is where i happened to download bootia32.efi from https://github.com/jfwells/linux-asus-t100ta/tree/master/boot but the readme lists the very simple instructions for compiling it yourself.